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Candyfreak: A Journey through the Chocolate Underbelly of America
by Steve Almond

Published: 2005-04-04
Paperback : 288 pages
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1 club reading this now
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A self-professed candyfreak, Steve Almond set out in search of a much-loved candy from his childhood and found himself on a tour of the small candy companies that are persevering in a marketplace where big corporations dominate.

From the Twin Bing to the Idaho Spud, the Valomilk to the ...
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Introduction

A self-professed candyfreak, Steve Almond set out in search of a much-loved candy from his childhood and found himself on a tour of the small candy companies that are persevering in a marketplace where big corporations dominate.

From the Twin Bing to the Idaho Spud, the Valomilk to the Abba-Zaba, and discontinued bars such as the Caravelle, Marathon, and Choco-Lite, Almond uncovers a trove of singular candy bars made by unsung heroes working in old-fashioned factories to produce something they love. And in true candyfreak fashion, Almond lusciously describes the rich tastes that he has loved since childhood and continues to crave today. Steve Almond has written a comic but ultimately bittersweet story of how he grew up on candy-and how, for better and worse, the candy industry has grown up, too.

Candyfreak is the delicious story of one man's lifelong obsession with candy and his quest to discover its origins in America.

Editorial Review

Picture a magical, sugar-fueled road trip with Willy Wonka behind the wheel and David Sedaris riding shotgun, complete with chocolate-stained roadmaps and the colorful confetti of spent candy wrappers flying in your cocoa powder dust. If you can imagine such a manic journey--better yet, if you can imagine being a hungry hitchhiker who's swept through America's forgotten candy meccas: Philadelphia (Peanut Chews), Sioux City (Twin Bing), Nashville (Goo Goo Cluster), Boise (Idaho Spud) and beyond--then Candyfreak: A Journey through the Chocolate Underbelly of America, Steve Almond's impossible-to-put down portrait of regional candy makers and the author's own obsession with all-things sweet, would be your Fodor's guide to this gonzo tour.

With the aptly named Almond (don't even think of bringing up the Almond Joy bit--coconut is Almond's kryptonite), obsession is putting it mildly. Almond loves candy like no other man in America. To wit: the author has "three to seven pounds" of candy in his house at all times. And then there's the Kit Kat Darks incident; Almond has a case of the short-lived confection squirreled away in an undisclosed warehouse. "I had decided to write about candy because I assumed it would be fun and frivolous and distracting," confesses Almond. "It would allow me to reconnect to the single, untarnished pleasure of my childhood. But, of course, there are no untarnished pleasures. That is only something the admen of our time would like us to believe." Almond's bittersweet nostalgia is balanced by a fiercely independent spirit--the same underdog quality on display by the small candy makers whose entire existence (and livelihood) is forever shadowed by the Big Three: Hershey's, Mars, and Nestle.

Almond possesses an original, heartfelt, passionate voice; a writer brave enough to express sheer joy. Early on his tour he becomes entranced with that candy factory staple, the "enrober"--imagine an industrial-size version of the glaze waterfall on the production line at your local Krispy Kreme, but oozing chocolate--dubbing it "the money shot of candy production." And while he writes about candy with the sensibilities of a serious food critic (complimenting his beloved Kit Kat Dark for its "dignified sheen," "puddinglike creaminess," "coffee overtones," and "slightly cloying wafer") words like "nutmeats" and "rack fees" send him into an adolescent twitter.

...the Marathon Bar, which stormed the racks in 1974, enjoyed a meteoric rise, died young, and left a beautiful corpse. The Marathon: a rope of caramel covered in chocolate, not even a solid piece that is, half air holes, an obvious rip-off to anyone who has mastered the basic Piagetian stages, but we couldn't resist the gimmick. And then, as if we weren't bamboozled enough, there was the sleek red package, which included a ruler on the back and thereby affirmed the First Rule of Male Adolescence: If you give a teenage boy a candy bar with a ruler on the back of the package, he will measure his dick

Candyfreak is one of those endearing, quirky titles that defy swift categorization. One of those rare books that you'll want to tear right through, one you won't soon stop talking about. And eager readers beware: It's impossible to flip through ten pages of this sweet little book without reaching for a piece of chocolate. --Brad Thomas Parsons

Excerpt

The author will now rationalize

The answer is that we don't choose our freaks, they choose us.

I don't mean this as some kind of hippy dippy aphorism about the power of fate. We may not understand why we freak on a particular food or band or sports team. We may have no conscious control over our allegiances. But they arise from our most sacred fears and desires and, as such, they represent the truest expression of our selves. ... view entire excerpt...

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Member Reviews

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  "Loving, humorous, obsessive look at candy in the US"by Cathy M. (see profile) 09/27/07

Steve Almond (like there's no correlation between names and avocation!) loves chocolate. He writes about his obsession with candy so intensely you will be craving a candy bar after the firs... (read more)

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