(The Romantic Ethic and the Spirit of Modern Consumerism was first piblished by Basil Blackwell of Oxford in 1987. Editions have appeared in Italian, Portuguese, Slovenian and Chinese but no copies have been available in English since 1998. This Alcuin Academic edition has been published to fill this gap and meet the needs of those academics and students who have contacted me in search of an English-language version of the book. I have appended to this edition a list of my publicatrions on consumption that have appeared since 1987. I have considered writing a revised edition which critics as well as friends have suggested is long overdue. This is a task that I do intend to undertake in the near future; and hopefully in time fore the twentieth anniversary of the book's publication.

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