BKMT READING GUIDES
Exploiting Chaos: 150 Ways to Spark Innovation During Times of Change
by Jeremy Gutsche
Published: 2009-09-01
Paperback : 272 pages
Paperback : 272 pages
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The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous ...
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous ...
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Introduction
The hottest trend spotter in North America reveals powerful strategies for thriving in any economic climate.
Did you know that Hewlett?Packard, Disney, Hyatt, MTV, CNN, Microsoft, Burger King, and GE all started during periods of economic recession? Periods of uncertainty fuel tremendous opportunity, but the deck gets reshuffled and the rules of the game get changed. EXPLOITING CHAOS is the ultimate business survival guide for all those looking to change the world. Topics include: SPARKING A REVOLUTION, TREND: HUNTING, ADAPTIVE INNOVATION and INFECTIOUS MESSAGING.
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