BKMT READING GUIDES
The Messiah of Madison Avenue
by Patrick Cunningham
Paperback : 246 pages
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Introduction
Tracer Wolf is the hottest name on Madison Avenue. Flashy, dynamic, brilliant, and totally amoral. The conglomerate he works for assigns him to oust the chairman of their newest acquisition, a stodgy, old-fashioned firm with blue-chip clients. To help him, he hires his own team, a charming blonde, a bearded Brit and a former CIA assassin.What Tracer doesn't expect is a sudden out of body experience (caused by too much cocaine) with two characters, one of whom greets him by saying, "Hello, Tracer, my name is God", and Who proceeds to ask him for an ad campaign to "fix" His image.What ensues is a wild, raucous, hilarious, black comedy of intrigue, entrapment, sex, drugs and murder, all from an insider who worked for 25 years in one of Madison Avenue's largest agencies.
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