Most of our bookclub felt the book needed a good editor although a great reference for people in business. It was interesting to hear about his adventures and life, then how the company developed through products and clothing. Yvon preaches a little too much on some subjects in the second half. Best parts were learning how Yvon saw the need to look at and change the way mankind and businesses are destroying our earth. Learning how his company is making a difference by being environmentally conscious and active about the way we do everything is inspiring. He is a visionary and way ahead of his time.