I'm from STL so that made it even more interesting personally. I live through all of those times Based on what the press and community stories reported. Intriguing to learn of the inner workings behind the company that lead to InBev.

This book brought to light many things that were never brought out in the media. It was eye opening to learn how politics, media seeking ratings and fear can completely create a perception of a situation that has lead to a national movement while the true facts at the foundation of the event seem to be of little importance.