The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything
by Fred Crawford, Ryan Mathews
Paperback- $15.07
Ex?cel?lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in ...
by Fred Crawford, Ryan Mathews
Paperback- $15.07
Ex?cel?lence (n.) 1. The clearly false and destructive theory that a company ought to be great at everything it does. 2. A mistaken goal in ...
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Very good but not for everyone. Insight into ineffectiveness of trying to be everything to everyone and why the truly great learn to be great at something, excel at something, and be average at the rest. Learn to accept trade-offs and tell some people No.
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